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newsletter #14 【 ヒラチェック|コットン&リネン・チェック シーチングが入荷しました 】

Hello. September is autumn according to the calendar.
Even when it's hot, just hearing that it's autumn makes me happy. This is Uenaka from YEANAY.

By the way, I was curious about what the term "Autumn of XX" means, so I looked it up and found out that
"A word used to describe taking advantage of the pleasant autumn weather to immerse yourself in something."
That's what they say.
For me, autumn is definitely the season for appetite and a little bit of reading.

Well, that was a long introduction, but I'm looking forward to the cooler weather.
It has been several months since new 2025AW items began arriving little by little.

This time, we will introduce the Hiracheck series!

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Cotton & Linen / Check Brushed sheeting
Hira Check | Cotton & Linen Check Sheeting

[WH×BK block check]




This series comes in four colors.
First off, black and white block check.

Recently, we have had many customers requesting a set-up of items that include a jacket.

The black and white block check top and bottom give a casual impression,
But it's a jacket and a set, so it's a perfect balance.
I hope you enjoy this atmosphere.

Of course, you can also enjoy the jacket and pants separately.

Tailored jacket SN_FR0101JK | FDJKJK
Wide Straight Pants SN_FR0103PF | FBCNPT




In addition to jackets and pants, we also have vests and shirts.
It will be the main focus of your outfit that day,
I think it would be good to have it sneak in as a supporting character.

Half-Zip Pullover (top left) SN_FR0109PO | FHZUPO
Dolman two-piece shirt (bottom left) SN_FR0106SF | FDRMSH
Overvest (top right) SN_FR0108VT | FOPSPO
Slim Curve Sleeve Shirt (bottom right) SN_FR0105SF | FSSTSH


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[ Black x White houndstooth ]






This is a houndstooth pattern.
This is a set of jacket and pants with the same block check pattern.
Different patterns give a very different impression.

It's so subtle that it looks gray from a distance.
I don't think there are many patterns that go well with anything, so
This is an easy choice even for those who have been reluctant to try patterned items until now!

Tailored jacket SN_FR0101JK | FDJKJK
Wide Straight Pants SN_FR0103PF | FBCNPT




If the patterns and combinations are different, even the same style of clothing can look completely different.
Which pattern is easiest to match with your existing clothes?

Slim Curve Sleeve Shirt (top left) SN_FR0105SF | FSSTSH
Wide Straight Pants (bottom left)
SN_FR0103PF | FBCNPT
Half-Zip Pullover (Top Right) SN_FR0109PO | FHZUPO
Dolman two-piece shirt (bottom right) SN_FR0106SF | FDRMSH


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Cotton & Linen / Plain Brushed sheeting
Hiramuji | Cotton & Linen Plain Sheeting

[
Black / Natural]






The same series also comes in solid black and natural.
Brushed, washed and tumbled after sewing.
It is loosely woven, giving it a relaxed feel.

Slim Curve Sleeve Shirt (Left) SN_FR0105SF | FSSTSH
Ribbed shirt (right)
SN_FR0102SF | FRBRSH


Thank you for reading to the end.
We will continue to receive new autumn and winter items, so
We hope you look forward to it!