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newsletter #12 【 2025AWの始まりは半袖から 】

Hello, this is Shimomura from YEANAY Shibuya store.

Even though it's the end of the summer heat, the heat continues to be intense.

The weather forecast includes heatstroke alerts, UV index, laundry index, and clothing index.

With growing environmental awareness and the need for energy conservation and heatstroke prevention measures, it seems like people are increasingly being asked to wear casual clothing on a daily basis.

Perhaps reflecting this current social climate, NO CONTROL AIR / FIRMUM is also offering short-sleeved pullovers and shirts for the start of this autumn/winter season.

I'd like to continue wearing short sleeves in September and October, but I don't want to wear the same summer clothes I wore in mid-summer...
For those of you who think this way, we would like to introduce some short-sleeved autumn items.


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No Control Air

2025 Autumn & Winter WORKS

Stretch polyester matte typewriter





This is a classic series available all year round. New colors this season are Olive and Dark Grey.

The opaque matte texture of the fabric goes well with the deep autumn colors.
As this T-shirt is part of a popular series of shirts, it is also notable for its high functionality.
The wrinkle-resistant, firm fabric is quick-drying,
It doesn't stick to your skin due to sweat and is comfortable to wear, so it keeps you feeling clean.

The crew neck is open to a moderate degree, giving it an elegant impression without any wrinkles.
It looks great on its own, but it's also recommended as an inner layer for a jacket.



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FIRMUM

2025 Autumn & Winter WORKS

Nylon Tussah Garment Dyed




This is also a year-round classic series.
There are also repeat customers who look forward to the new colors each season.

This season's palette is a gray gradient consisting of four colors: Cloud, Moss Gray, Elefhant Gray, and Black.

New colors are Cloud and Moss Grey.
The muted colors and soft texture of the garment dyed fabric are perfect for the dry autumn air.





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Cotton Polycore Typewriter



Ultra-high density typewriter fabric made from special cotton and polyester threads.
It has a solid thickness that gives the silhouette a sense of stability.

It is a highly functional material that is wrinkle-resistant, absorbent and quick-drying, yet looks and feels very natural.
The short-sleeved shirt has slightly dropped shoulders, creating a relaxed atmosphere.
The shirt collar pullover has elastic at the hem so the width and length can be adjusted.
It gives a relaxed feel when worn.

Slightly twisted cotton jersey




This classic cut and sew series now comes in striped patterns in addition to solid colors.
Black and white striped T-shirt.

It's a classic among classics, and a summer staple.
However, this slightly thicker fabric with a slightly more understated striped pattern means it can be worn all year round, not just in summer. Because it's a simple, classic item that everyone knows, we want to set it apart with high-quality materials and a great design.
Even though it's hot, I don't want to force myself to wear long sleeves.

Is that how you think?