This is about the clothing lineup at each YEANAY store.

Starting last week on the first floor of our Osaka store, we have begun displaying outerwear from the latest 2023aw collection side by side with re-evaluated items that we highly value, from outerwear from previous collections.

As a manufacturer, we study and work hard every day to make our latest collection the best possible one, but unfortunately, circumstances beyond our control have become extremely severe. It is becoming increasingly difficult to say that the latest is the best, both in terms of materials and price .
Planning for next season (24aw) is almost complete, but some of my favorite fabrics can no longer be made and will disappear from our lineup.

In this situation, people are beginning to question their sales method of only selling the latest items in their stores.
We have accepted the cycle of selling the latest collection in our store and then, when the time comes, lowering the prices as much as possible to sell them off (although we have some doubts about this), but we are thinking of moving away from a sales method that assumes that only new items have value.

Our stores outside of Osaka are small, so we only have space to display the latest collections, but we plan to continue adding reevaluated items as they become available in stores.


Since the COVID-19 outbreak, there have been many events that have made us rethink how we work and the way our stores are run.
I believe that we too need to change in response to these changes.
While we are grateful to be able to create things now, we believe that we also need to reconsider how we provide these products to our customers.

I have written various reasons,
It was a refreshing sight to see old and new works side by side on the first floor of the Osaka store.
This will allow me to reevaluate clothes I've made before and come up with new ideas.
Not all older works are listed.
Something that we were unable to fully convey how good it was.
Now, we are reevaluating the products and putting them on display in our stores as reevaluated items.
Please come and see us in store.