Along with the transition to a new online shop, we have decided to start a blog.

I'm not sure if blogging is the right word in this age of social media, but
Well, if I keep saying that nothing will get started so let's get started.

I started blogging when it was called Toi in Utsubo Honmachi, the predecessor of YEANAY, but that's since then.

When we had Toi, we only had one store and a small staff, so we eventually started to feel discouraged and moved to Instagram, but now we have four stores and lots of staff, so we'd like everyone to write about it.

The main focus will be product explanations, commentary, and advertising, but we also plan to have them write about things related to YEANAY and the manufacturing industry from their own perspectives. We also plan to have atelier staff who are not in the store write.

Our company, including our stores, is the type of company with few friends and not much information is available, and there are many aspects of our company that are misunderstood by the public, so we are aiming to correct these.

Anyway, I think it's important to keep going.

I'll try my best to take it easy so I don't give up after three days.

Thank you very much.